Duncan Phillips – The Incoming Chair of BALPPA

Duncan Phillips, owner and founder of 360 Play, will be taking the Chairmanship role of the UK attractions group BALPPA for the next 2 years. Having been brought up in the leisure and theme park industry and filling the vice chair position throughout the pandemic, his experience will be invaluable in taking the UK attractions out the other side of the lockdown.

Founded in 1936, BALPPA is the non profit-making Trade Association representing the interests of owners, managers, suppliers and developers in the UK’s commercial leisure parks, piers, zoos, family entertainment centres (indoor play and soft play centres) and static visitor attractions sector.

Amongst BALPPA’s principal aims are to represent the needs and concerns of the industry to HM Government departments, policy-makers and influencers and to promote safe practice throughout the industry.

BALPPA has been particularly active over the past year representing and fighting for the leisure and hospitality industries that have been devastated by the pandemic.

A few words from Duncan:

“Our sector has had one of the most difficult times ever experienced in our lifetimes and the need to work together for the good of all has been the defining value of BALPPA this last 12 months. Under the careful Chairmanship of Richard Mancey the association has had to respond to unprecedented challenges as we have worked to serve the membership in new ways. At this time I would like to pay heartfelt thanks on behalf of the industry for Richard’s commitment to the sector and working hard to ensure our collective needs are put forward at the highest levels, at all times. On a more personal level, working alongside Richard these last two years as Vice Chairman has enabled me to appreciate his calm approach to even the most challenging of situations, thank you Richard. As we all start to look towards our industry opening back up again, BALPPA has learnt much through the pandemic that I hope will enable us to shape the Association in a way fit for the future and become even more responsive to the needs of all its members. The Pandemic has forced us to do things differently, some of which have been successful, and some of which we can’t wait to leave behind and get back to traditional methods. As your incoming Chairman I want to focus on what we have learnt to do well while still remembering what brings us all together as a body and has served us so well for many years. The use of new methods of connecting and working has certainly been one of the key learnings for me through the pandemic. Through my Chairmanship I hope to build on this to widen the reach and access to BALPPA. Not just to the key decision makers and thought leaders of organisations but to the many talented, passionate individuals who deliver our great products every day across the UK. These industry professionals, either starting out, or part way through their industry journey should be able to access all the benefits our association has to offer. By widening the organisation’s reach I think we will find greater strength and diversity of members to equip BALPPA as a must-have for tomorrow’s industry professionals. I would also like to thank Terry Monkton in agreeing to support me and the BALPPA team on this journey as my Vice Chair and I very much welcome his wider understanding of the sector from the trade side. Over the coming months as we emerge from “pandemic crisis management mode” I very much welcome meeting up with many lifelong industry friends and colleagues across the membership to see what we have learnt and what BALPPA needs to do tomorrow. Finally on a very personal note I still remember my first BALPPA event experience back in 1986 as a very young helper serving food to guests during a BALPPA Summer Conference visit to our family’s theme park Gulliver’s Kingdom. It will therefore be a great honour to serve you as your Chairman in 2021-23.”


We have loved welcoming families along for some 360 fun following our reopening earlier in the week. With the weather turning colder, possible snow on the way and the darker evenings, we look forward to welcoming you along to our afternoon sessions. As always our attention remains focused on delivering the highest level of Covid safe fun we can. We are grateful to all our customers for playing their part in these procedures and for working together to help keep each other safe. This is what is happening at 360 this week:
After school fun:  
Visit 360 Play this week and take advantage of our fantastic after school deals. Book before 3pm and you can enjoy all of our amazing facilities for less.
We’re also taking the hassle out of dinner time with our incredible Play & Eat deal when you visit us Monday – Friday.
We’ve made sure your visit is as safe as it is fun and are proud to be a Covid secure venue. We have reduced our capacity which means there’s less queueing for rides and more space to run around and have fun!
Christmas is going to look a little bit different for us all this year but we can have been working hard to bring your family some fab-yule-ous festive fun at 360. Our Christmas Cracker package has been developed with your family bubble in mind meaning you can all still get in the festive spirit and treat the young ones to a personalised seasonal visit, so dig out your favorite Christmas jumper and come and join in the fun!
The Christmas Cracker is £46.00 per family and includes:
Entry to the centre for 4 people (at least one of these must be an adult)
2 x Family Sharing Pizzas from our menu
4 x Large drinks of your choice
Christmas Crackers for the family
Christmas card from Twizzle & Twirl with a return voucher enclosed for 1 Adult and 1 Child
A Christmas bauble to take away to decorate (1 per child)
Additional guests can be added for £9.99 per person (maximum of 6 people per booking)
The Christmas Cracker saves you up to £23.00 off our normal entry and food prices, with an additional voucher included worth up to £15.00 included in your pack. It is available to book from the 12th right through till the big day so you can choose the date and time to suit you.
Book now button
Bookings can currently be made for groups of up to 6 people either from the same household or support bubble. All of our centres have COVID-19 secure precautions in place to help you have fun and play safely. For full details on what we’re doing visit https://360play.co.uk/covid-secure/
Looking for that perfect gift this Christmas to the ones you love: 
Give the gift of fun this Christmas or beat off the January blues with our new 360 Winter Pass, the perfect present for lock down children it gives unlimited weekday term time access to any 360 site Monday – Friday  from 4th Jan to 31st March for the incredible price of £34.99. Available now on the 360 website.
Covid safe measures:
As a Covid secure venue we are constantly reviewing the latest government advice and adjusting our protocols to make sure your visit to us as safe as possible. We would like to say a huge thank you to all our visitors for working with us to help keep the staff and customers safe by wearing face coverings and utilising the hand sanitising stations. Your cooperation is very much appreciated. It is mandatory for all guests over 11 to wear face coverings during their visit and we are grateful to guests for following the guidelines on wearing face coverings when in and around the centre unless you are medically exempt. We will continue temperature checking all guests and staff on arrival and have also reduced our capacity levels, removed the balls and loose toys (to be replaced with your own individual prop bag) and we are ensuring that our guests follow safe social distancing.To support the national effort to reduce infections, if you live in a Tier 3 area we recommend not booking tickets at this time.
Here’s what our customers have said about 360 Play this week: 
“Feeling safe and happy at 360 Play, the signage is clear, adults in masks and limited capacity so that it isn’t busy and children can play freely. Thank you, we have had a lovely time”
“My child loves 360 Play and has been waiting eagerly for the centre to re-open.
The staff are fantastic and so children friendly. They seem to be cleaning constantly which is a great reassurance in these difficult times. And of course the children can play together which they have so missed. Thank you 360”
“We visited 3.12.20 and felt extremely safe, lots of sanitising stations, lots of cleaning going on in all areas, staff very friendly and welcoming. So nice for children to be able to socialise safely. Thank you so much”

We are Back!

We are delighted that we will be reopening in line with guidelines on Wednesday 2nd December! The team are busy getting everything ready to welcome you back and we’re gearing up for lots of festive fun in the lead up to Christmas. We wanted to share more about our commitment to delivering a Covid secure venue for families to come and spend quality time together and answer some of the questions that you might have ahead of your visit to 360 Play Town. 

Halloween Vouchers: 

If you attended our Halloween Spooktacular event then you will have been given a voucher to join us for a free visit during November. Unfortunately we had to close our doors during the most recent Lockdown and so we will be accepting these for a visit in December instead. We are unable to book you in online with these vouchers so admission will be dependent on capacity when you arrive at the centre. If you have additional family members in your party they will need to book tickets online before your visit.

Pass holders:

Additional time will be added on to your peak, off-peak and quarterly passes to make up for the period of closure. You can visit without booking during weekdays in term time but for weekends and school holidays we would advise you to book online via the request for on the Redditch centre page. 

Covid safe measures:

As a Covid secure venue we are constantly reviewing the latest government advice and adjusting our protocols to make sure your visit to us as safe as possible and you can rest assured that a lot of hard work has gone on behind the scenes to make sure your visit with us is as safe and fun as possible. We appreciate your cooperation in helping keep our staff and customers safe by wearing face coverings, utilising the hand sanitising stations

inside our stores. It is mandatory for all guests over 11 to wear face coverings during their visit when in and around the centre unless you are medically exempt. We will continue temperature checking all guests and staff on arrival and maintaining strict capacity levels for our sessions.  

Visiting from a tier 3 area:

The government guidelines state that if you are in a tier 3 area you shouldn’t travel to other lower tier places within the UK unless absolutely necessary and to support the national effort to reduce infections if you live in a Tier 3 area we recommend not booking tickets at this time. We are only following the guidelines and mitigating the risk to other customers. 


Unfortunately we are not able to host parties at this time. We appreciate that it is disappointing for children to not be able to celebrate and that you may wish to meet with friends and family. At the moment the tier 2 regulations state that you cannot socialise with other households indoors so we would like to politely request that you only attend a session as your household bubble and do not bring others along with you. 

Session times:

You will need to book online before visiting us at 360. You can book sessions online for the following time slots.

9.30am – 11.30am

12.30pm – 2.30pm

3.00pm – 5.30pm

If capacity allows then you are welcome to stay and play for longer.

Christmas is coming!

We are busy planning some fab-yule-ous Christmas fun for all the family this year and can’t wait to share our festive plans with you soon. Give us a follow on our social media pages to see what’s coming up.

We look forward to seeing you all very soon!

A Successful Spooktacular Halloween

Our Halloween sessions went down a treat this year, with customers enjoying the new Pumpkin Patch along with the always popular Trick or Treat Street. Children could also create magic in Messy Play as well as enjoy all the usual 360 play features.

Here are just some of the lovely comments customers have made:

“Great Halloween fun with my 1 year old, all staff are so lovely and fun, love it here. Enjoyed the pumpkin patch best 🙂 Thank you!”

“First time coming, lots of fun. My 14 month old loved the sand patch with pumpkins. Loved looking at all the Halloween decorations. Thank you so much, worth every penny.”

“We really enjoyed Halloween at 360 Play, my kids love burning off energy in the centre, it’s a real work out for me and the kids, getting the kids off their phone is so essential to their welfare.”

Halloween at 360 Play

We’ve got pumpkin for you to be excited about this October!

Carve out some fun at 360 Play this half term where bewitching surprises await you for our Halloween Spooktacular. Get your favourite costume ready and join in the Halloween spirit with the 360 Team who are cooking up a whole host of spellbinding and covid safe activities and fang-tastic prizes, including the chance to win an annual pass! Your little monsters can enjoy up to 3 hours of safe and not so scary 360 fun along with pumpkin carving in the brand new 360 pumpkin patch and Trick or Treating on 360 Street. Make sure you stop by the 360 café during your visit for some goulishly good eats and devilishly delicious desserts*. It’s going to be fa-BOO-lous!

We have been working hard behind the scenes to find ways for you to have a great time and in a covid secure way. Temperature checks and health questionnaires for staff and guests will still apply, along with reduced capacity, hand sanitising stations and removal of the loose play elements. You can still enjoy 360 Street with your own individual prop bag which is available at reception.

To comply with safe social distancing there are only a limited number of tickets available so book early to avoid disappointment.

Join us for a scarily fun visit on Friday 30th and Saturday 31st October from 8.30am.

Children £14.95 (Free entry for children under 1)

Adults £4.95

360 Play Pass holders can enjoy a discounted rate of £10.95 for children and £4.95 for adults.

Play Pass holders need to call our bookings team on 01908 670160 9am – 5pm daily to purchase tickets at the discounted rate.

* Food and drink not included in ticket price

Book your tickets now!

Basildon buttonFarnborough buttonRushden button

We are accepting vouchers

If you have a 360 Play day pass or voucher then we have great news for you, you will now be able to use this on your next visit to 360 Play!

Up until now we could only accept advance online bookings and we haven’t been able to process vouchers due to the restrictions placed on us by Covid-19 through our booking system. The team has been working hard behind the scenes and you can now visit us using your voucher or day pass and without pre-booking Monday – Friday until 23rd October. We know that your voucher may be out of date but don’t worry! We will still accept them when you visit us before this date.

The vouchers we can accept include:

• Day passes

• Birthday vouchers from parties

• Easter promotion vouchers (buy one child ticket get one free- cheapest child free)

• Short breaks vouchers

We apologise for any inconvenience but we are unable to accept Tesco Clubcard vouchers at this time.

Great Value After School Play

Play and Eat After School Offer

Treat the children to an afternoon trip to 360 Play this week and save on cooking when you visit us on a weekday after school. Our fantastic Play & Eat deal is available Monday – Friday when you book online. You can include a hot meal for £7.20 or choose the cold food option for £8.20 and enjoy a hassle free dinner time.

In Redditch a hot meal is £5.75 and a cold snack pack is £6.75

Tickets must be booked online.

We also have reduced our prices for entry after 3pm Monday to Friday in term time

Let the children enjoy an active session after school for this fantastic price.

1-3 years: £4.80

4-12 years: £5.80

Adults: £3.50

Redditch prices

6-12 months: £2.75

1-12 years: £3.75

13-17 years: £2.75

All sessions must be pre booked online

Book now button


Covid-19 Safety and Cleaning Measures

Welcome back, we would like you know about the precautions we are putting in place. All the following will apply:


Here is a video demonstrating the highly effective cleaning products we use – watch here

We politely request that you refrain from visiting 360 Play should you start displaying any of the symptoms associated with COVID-19.

The main symptoms of coronavirus are:

  • a high temperature – this means you feel hot to touch on your chest or back (you do not need to measure your temperature)
  • a new, continuous cough – this means coughing a lot for more than an hour, or 3 or more coughing episodes in 24 hours (if you usually have a cough, it may be worse than usual)
  • a loss or change to your sense of smell or taste – this means you’ve noticed you cannot smell or taste anything, or things smell or taste different to normal

Please contact our bookings department on 01908 670160 or email bookings@360play.co.uk should you need to amend your booking.

To support the health and safety of guests and staff during the COVID-19 (coronavirus) pandemic 360 Play will be using non-contact thermometers to screen the temperature of each guest and employee before they enter. Guests who do not wish to undergo the temperature screening or who have a raised temperature of [37.8°C or above], along with their household group, will not be permitted entry but will be offered a full refund of the admission price of their ticket. No record of the temperature will be retained and the data will not be used for any other purpose.

Face masks must be worn from 8th August

From the 8th August 2020 it will become mandatory for visitors to indoor settings to wear a face covering. Children under the age of 11 and those who have health, age, equality or disability reasons may be exempt from wearing face coverings, details of this can be found at https://www.gov.uk/government/publications/face-coverings-when-to-wear-one-and-how-to-make-your-own/face-coverings-when-to-wear-one-and-how-to-make-your-own

Therefore we ask you to wear a face covering before entering 360 Play and keep it on until you leave except when eating or drinking at your table.

The wearing of face coverings is intended to protect us all, our staff will not routinely ask for written evidence of exemptions. The law requires us to take reasonable steps to promote compliance with the law, non compliance could result in refused entry, being asked to leave the premises or fines from the authorities if you do not have a valid exemption. We ask you not to put our staff in a difficult position by complying and wearing your face covering.

Please be aware that the wearing of face coverings is not mandatory for those working within indoor settings, our employees will continue to follow guidance from 360 Play based on workplace occupational health and safety risk assessments.

Our family visit to 360 Play

Read how Natalie Ellison and family enjoyed their first visit to 360 Play since lockdown.

Like most parents, COVID has brought a lot of fear into my life. To the point that I didn’t even go to a shop for 13 weeks, just walks with the family where I knew I could socially distance myself. As time has gone on I’ve found confidence in doing lots more things So, as we try and find a ‘new normal’ it was important for the girls (and my own sanity!) that we found places to go and enjoy together still. 

When I heard 360 was opening but without its usual soft play; like others I questioned how it would be possible? How would it work? What facilities would be open? How would I book? How would I keep my children and I safe whilst still having stress free fun? Today I booked in and wanted to talk you through the process. 


Booking was a simple process online. It enabled me to book us in for an allocated time- I selected 3-5pm. I have attached the prices in my pics. I then received my tickets via email. 


I arrived and saw that there were signs informing me of where to stand and their procedures. Someone came and took our temps and sprayed our hands with anti bac. We then went to reception, showed our tickets and each child received their own bag of toys to play with whilst there. Protected screen between the employee and us. 



We went on the dodgems, which was sprayed in between users and socially distanced rules applied at all times. We then went upstairs to the street where my girls and nephew loved playing. They enjoyed the variety of toys in their bags and they have several barcodes to scan in stations which gave us quizzes to do and games to play. This really was a perk for us as it gave us lots to talk about and play. My girls particularly loved the vets one about baby animals.


Outside we played in the sand, boats and the climbing frame. It was lovely and the kids all really enjoyed it! We ran out of time to go on the carousel as time slipped away nicely, however that looked great too and wiped in between sessions. We really did spend more time on things we wouldn’t usually, which was a really nice experience. 


Food and drinks are still available- I enjoyed a lovely mocha. 

Basically, the experience IS different. If you’re expecting a soft play centre like before then you will be disappointed. However if you are expecting a fun place to take your kids for a few hours that is cheap then it’s perfect. The price reflects the fact it’s not all open. 

For me, a nice hot drink with happy children made me smile and I felt super safe and confident at all times. It’s nice to find some ‘normality’ and this afternoon certainly didn’t disappoint. So much so… I’ve booked in for later in the week! 

So I would definitely recommend for anyone considering it. I hope to anyone feeling nervous I’ve helped reassure you, as I totally understand the anxiety surrounding finding our new normal but every time we do something like this I feel a step closer to normal (and a little more sane 😉)