Play centre launches corporate offering in response to demand for family rewards

A leading entertainment group, with play centres across the UK, has launched a new corporate rewards scheme this month due to increasing requests from local employers, looking for unique family friendly benefits to provide to their staff. 

360 Play is primarily an activity and entertainment complex for children aged 0-12 years old. Historically, the business would offer bespoke solutions to companies, but this has now been formalised into an exclusive offering of discounted tickets and passes for employers, as demand for family-focused benefits continues to grow. 

Recent statistics from the ONS (Office of National Statistics) suggest that 67% of UK employees are looking to their employers to offer a solution to improve their work/life balance, whilst 77% say that the most important thing to them post-pandemic is spending time with their families.

There have been concerns raised about the lack of social interaction that children growing up during coronavirus lockdowns experienced and this is one potential explanation for the recent shift in values that companies like 360 Play have seen amongst visiting parents.  

As a result, many companies are now looking for innovative ways to offer incentives and corporate benefits packages that go beyond the member of staff, but also fulfil this increasingly common desire to strive towards benefits that will impact wider families as well. 

Founder and managing director of 360 Play, Duncan Phillips, says, “We have all come to realise just how important in-person contact is for the well-being of children and parents in recent times. At 360 Play, we strongly believe in the value of settings where people can meet up, learn and rediscover the joys of playing together in person. 

This latest initiative is our way of connecting work with play, allowing local employers to attend our centres with their teams and their families to reconnect, or just have a bit of a thank you from the boss. The visitors we welcome as part of workplace trips and rewards often give glowing feedback on the experience, as do the employers, who find this encourages workforces to remain connected, focused and feeling like a valued member of the company.” 

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