We’ve been keeping a secret…

A major new “one-stop family entertainment destination” is set to open in Birmingham by the end of the year.

Families in Birmingham can experience a brand-new place to play, with 360 Play set to open its latest family entertainment venue at Broadway Plaza, before the end of the year.

The new centre will bring a host of active, imaginative and creative activities under one roof, including dodgems, a carousel, play frames and an ‘edutainment centre’, with more to be announced.

The Birmingham site will join 360 Play’s UK network, which already spans seven locations, including Redditch and Milton Keynes.

Designed with the whole family in mind, 360 Play lets children and adults spend time together having fun, with grown-ups able to play too. There will also be a full on-site café where families can refuel mid-visit, share a family celebration, or just come after-school for tea.

Membership will start from just £2.63 per week, offering families the opportunity to make regular visits to the new attraction.

360 Play already has a strong following across the Midlands, with visitors describing its existing centres as “amazing! We go all the time!” and “this place is fantastic for kids. It has so many things for them to do.”

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360 Play’s Twizzle and Twirl are coming to town!

Ahead of the official launch, 360 Play will invite community groups to be among the very first guests through the doors, with three special ‘Golden Ticket’ events taking place before the centre opens to the public. Guests will be able to explore the facilities, try out the activities and get a sneak peek of what’s coming to Birmingham.

Duncan Phillips, Founder and Managing Director of 360 Play, said: “We’re really excited to bring 360 Play to Birmingham. Our centres are designed to give families an exciting, unique place where children can run, play, explore, and use their imagination. It’s all designed for parents to get involved and have fun with them too!” 

“We’re creating somewhere families will want to come back to again and again because no two experiences are ever the same. We can’t wait to open at Broadway Plaza and welcome Midlands families through the doors. Twizzle and Twirl are coming to central Birmingham.”

Chris Catford, Centre Manager at Broadway Plaza, added: “We’re thrilled to welcome 360 Play to the Broadway Plaza family. This fantastic new addition will strengthen our position as one of Birmingham’s leading leisure destinations and broaden our appeal to families from across the city and beyond.”

The new 360 Play Birmingham centre is expected to open in December. Further details about the opening date and additional experiences will be announced soon. To find out more, and to sign up to news and offers click here.

 

Press Enquiries:

For more information, please get in touch with the 360 Play PR team at 360play@rewiredpr.com or:

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