360 Play Partners with The Good Play Guide to incorporate Good Play Zones™ into their venues
Bringing evidence-based play to families across central and southern England
360 Play has announced a new partnership with The Good Play Guide to become part of the expanding Good Play Zones™ network – a national initiative led by child development expert Dr Amanda Gummer. The partnership positions 360 Play as a recognised leader in high-quality, developmentally supportive play, combining its immersive role-play environments and active play facilities with independent, evidence-led expertise.
The Good Play Zone™ initiative was developed to support venues that demonstrate a clear commitment to play that benefits children socially, physically, emotionally and cognitively. Unlike a simple endorsement badge, the programme is an active collaboration focused on raising standards, engaging families and supporting innovation in children’s play.
What This Means for local Families
Families visiting 360 Play can expect:
– Clearer guidance on the developmental benefits of different play areas
– Expert-backed information to help parents understand the value of play
– Special events including toy trials, themed play sessions and parent Q&As
– Opportunities to take part in play-based research shaping the future of children’s products and experiences
360 Play’s much-loved environments, from imaginative street role-play and messy play areas to active challenges and themed zones, naturally support creativity, communication, physical coordination and problem-solving. Through this partnership, those benefits will be more visible and better understood by families.
Supporting Quality, Not Just Footfall
As part of the collaboration, 360 Play will work with The Good Play Guide to:
– Host Good Play Zone™ events and brand showcases
– Facilitate research and toy testing in real-world play settings
– Provide expert-led content and parent engagement sessions
– Contribute to national campaigns promoting high-quality play.
Dr Amanda Gummer commented:
“Parents are increasingly discerning about how and where their children play. By working with trusted venues like 360 Play, we can demonstrate what high-quality play looks like in practice — not in theory — and give families greater confidence in the environments they choose.”
Anne Basketfield, Head of Development at 360 Play added:
“We have always believed that great play is about more than entertainment. Partnering with The Good Play Guide strengthens our commitment to supporting children’s development while continuing to provide the exciting, immersive experiences families love.”
A Strategic Step for the Local Play Sector
The expansion of Good Play Zones™ reflects growing demand from both families and venues for play spaces that can demonstrate purpose, credibility and developmental value. For 360 Play, the partnership reinforces its position as a forward-thinking operator in a competitive leisure market, aligning commercial success with evidence-based practice. Families interested in upcoming Good Play Zone™ events at 360 Play can visit The Good Play Guide’s website or follow 360 Play on social media for updates.
Click for more information regarding The Good Play Guide.
