‘Team 360 Play’ 50 mile cycle ride raises £3,000 (and counting!) for charities of the year


A team from local family entertainment centre operator 360 Play has raised over £3,000 so far for the company’s four 2016 charities of the year following a successful cycle ride on Sunday, March 20th, as part of the Sport Relief event.

Led by Managing Director Duncan Phillips the team was made up of several members of the head office staff at DP House in Milton Keynes, with the tough 50 mile route beginning and ending at the Queen Elizabeth Olympic Park’s iconic Lee Valley VeloPark, part of the site of the 2012 London Olympic Games.

IMG_2274On a windy and occasionally showery day, the circuit took riders up and down lots of hills around beautiful Essex countryside and along some busy main roads around central London, but everyone completed the task unscathed – apart from a few aches and pains which came on after the event! And the participants were ably supported by a support team, who ensured everyone was well hydrated and provided for with energy boosting food along the way.

Funds raised to date through individual sponsorships total over £1,500 and with 360 Play operating company DP Leisure match donating to the final figure, over £3,000 has been raised so far. The funds will be split between the four 360 Play centres’ charities of the year – Harry’s Rainbow in Milton Keynes, Polly Parrot Children’s Appeal in Basildon, Tracks autism in Stevenage and the Phoenix Children’s Foundation in Leicester – which will all gain valuable support from this event.

IMG_2262“We’ve supported local charities and the wider communities in all the areas in which we operate for many years and the idea to add to this with a cycle ride around this year’s Sports Relief appealed to several of us at head office,” said group sales and marketing manager Billie-Jan Humphries. “It was tough going at times but really worthwhile and the money raised by each member of the team, which is being matched by our operating company DP Leisure, will enable us to provide a real boost to this year’s 360 Play charities of the year.”

IMG_2276IMG_2278IMG_2281The 360 Play team’s efforts also reflect the company’s philosophy for young children. Providing fun activities designed to encourage physical, active, imaginative and creative play is key to the 360 Play concept, enhancing and supporting children’s development. Its centres are packed with a wide range of elements to ensure this is achieved among its young visitors who may one day themselves take part in a Sport Relief event.